Online Reputation Management in Effective Way

Author: Bill Wallmuller

I have concluded of late that I could only consider myself a political independent if there is such a thing. I do not think I should be labeled Republican or Democrat, on the Left or on the Right or any other affiliation except to be a proud citizen of this United States and live by the principles on which this great nation was founded.

As far as I am concerned, our government, as it stands today, is in great need of an overhaul and a wake up call. I firmly believe that if our founding fathers could see the way our government and institutions run today, they would be greatly disturbed and dismayed on how far We The People have strayed from the principles that our republic was built on.

There was a time long ago and at the beginning of our republic and our experiment in democracy, that to serve in public office was considered a privilege and not a right. To serve in public office often meant financial sacrifice to those who gladly served the people and this great country, sacrifice or not.

Today most who serve in public office expect a windfall financially and are mainly interested in the influence they can gain to increase their wealth in office and for when they leave office. Where is the personal and financial sacrifice to serve? They look at their title as a possession and not a privilege. They pontificate to attempt to bend the will of the people to their ways of thinking instead of deriving their actions from the will of the people to whom they profess to serve. Some politicians become so entrenched in their governmental powers; they often feel themselves above the law.

Today’s politicians are a washed in a tsunami of lobbyists, who bend the ears of those in government in order to influence the politicians’ vote that will most benefit the interests of the lobby they represent. How often do we see politicians, who when they leave office, become pawns; working for one lobby interest or the other? Elected federal government officials need to be banned by law from working for a lobby for at least 5 to 10 years after they leave office in order to stop the habit of influence peddling after they in fact leave public office.

I dare say, I lay a good part of the guilt for the perversion of public office on We The People themselves whom have absolved their responsibility to impose and elect officials on their merit and desire to serve the people. They have abdicated their rights by allowing so-called public servants to make their own decisions of policy and directions for the public servants own benefit. “To hell what the people want!” they say. “We know what is best for them. Where would they be without us?” they say as they puff up their chests and proudly strut.

I always thought that there should be some sort of term limitations for all federal elected positions, not just for the presidency. Change is good, as it allows the government to refresh itself on a regular basis by bringing new ideas and approaches to work for the people.

When will We The People ever wake up and demand that the government of the people, for the people, by the people be truly put into the hands of the people and not political demigods’?

To know more about Online Reputation visit Reputation Professor.

Author: Robert Diegh

Comedian Bob Newhart — in his TV sitcom ages ago — did what I consider to be the best routine ever about a hapless guy being interviewed on TV for the first time.

Prior to his interview, the host tells him that the questions will be very easy. They joke around and make small talk before the show. But once the cameras are on, the interviewer fires off one blistering question after another, leaving Newhart confused, defensive, blushing and, finally, speechless.

When Newhart does it, it’s a scream. Not so funny if it happens to you. Executives who want exposure on television — but who have not had much experience in front of the camera — should first consider landing a radio interview or two as a way to hone their voices and practice answering questions effectively live on the air. Radio should be part of your public relations activities.

There are two reasons. First, of course, radio is great exposure. Nothing has diminished the impact of radio as a means of delivering message. You’ll have a captive audience — in their cars — during drive times.

Listeners will stay with you if you give them a reason to. Also, radio is an intimate medium that allows you to speak directly to the listener — and paint a picture in their imagination about your issue, product or service — with little distraction from visual images.

Also, radio is a great way to get on the air without the distractions of the TV studio. They include lights, makeup, the stare of the camera, your posture and clothing, floor-manager signals and the need to appear rested and physically engaged — even if it is 8 p.m. after a 12-hour workday.

Appearance counts for a lot on television. The way your clothing “reads” on camera, the size of the bags under your eyes, razor stubble, body language and the distractions of jewelry are a few pitfalls. And if you’re like me, with a great face for radio, you’ll especially welcome the opportunity to do an interview in shirtsleeves, late in the afternoon, and not worry that you look like Richard Nixon at the first televised presidential debate.

Remember a few basics before and during the interview:

Listen to the interviewer’s program a few times before it’s your day in the studio. Know the host’s style — and whether it is confrontational or supportive.

Call the interviewer to find out generally what kinds of questions you’ll get.

Nail down your messages. Be prepared with three “must-say” messages, the things you will convey during the interview under any circumstances. “Bridge” over to those messages.

Arrive a few minutes early so you are not running into the studio huffing and puffing. Before you go on, be sure to practice your key messages.

Relax. It will show in your voice at the interview.

Keep these guidelines in mind during the interview:

– Radio provides a number of natural advantages for the interviewee. One of the most important is the freedom to look at detailed notes while on the air, something that would be a no-no on TV. Nothing takes the place of preparation — knowing exactly what you want to say and having your key messages nailed down. But having notes in front of you — as long as you don’t read them verbatim — ensures that you will not forget any of your key points.

– Be interesting. Explain why what you have to say is of consequence to the listener. Use figures sparingly. Save the jargon and the reams of data for your next staff meeting.

– Remember that the silence belongs to the interviewer, who will do whatever it takes to avoid “dead air.” Listen carefully to the question, answer it succinctly and then shut up. Don’t get trapped embellishing your answer unnecessarily — or worse, boring the listeners by being windy — just because the interviewer is silent for a few beats. This is much harder to do on television. When the interviewer is not talking, the camera is on you and, unless you’re good at this stuff, you end up shifting around. Very awkward. Watch what anchors do before they go to commercial — they just look straight into the camera and wait! Do the same.